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Across Africa, young women are building businesses that power local economies, repairing computers in urban centers, trading in bustling markets, and cultivating crops that feed communities. Yet systemic barriers keep their potential locked: insufficient working capital, limited business skills, and exclusion from formal financial systems. The Africa Growth Fund recognized that these entrepreneurs, whether in urban markets or agricultural communities, face the same fundamental barriers: limited access to working capital, gaps in business management skills, and exclusion from formal financial systems that could help them scale.

Rather than offering one-off grants that create dependency, the Fund designed an intervention combining repayable loans with tailored business development services covering financial literacy, enterprise management, and market access strategies. This model is reaching thousands of young women micro-entrepreneurs in Nigeria’s value chains, and through portfolio companies like Agriarche, extends into agricultural value chains where the same principles apply.

Empowering Agriculture: A Businesswoman’s Potato Farming Journey in Farin Lamba

Grace Pam Pwajok cultivates Irish potatoes on 2.5 acres of inherited land in Farin Lamba, Plateau State, a productive farmer trapped by the same systemic barriers facing young women entrepreneurs across Africa's economies.
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Portrait of a woman smiling at the camera, with natural hair in a puff, wearing a pink top and white cardigan, standing near a doorway in a stylized illustration.
Sketch of Grace Pam Pwajok

She worked within Plateau’s dual-season potato production cycle, harvesting 70-80 bags annually that moved through village markets toward urban centers in Jos, Abuja, and Kaduna. She generated ₦70,000-₦90,000 monthly. But the value chain captured her: middlemen purchased at farm-gate prices well below urban retail rates, extracting margins she couldn’t access. Without storage facilities, she sold at harvest when supply peaked and prices collapsed. Without working capital, she couldn’t purchase quality inputs early or time sales strategically. Without business management skills, she farmed by tradition rather than calculated profit margins.

Grace was productive. She wasn’t economically empowered.

The Africa Growth Fund’s intervention, delivered through portfolio company Agriarche and implementing partner Sustainable Business Consulting, applied the same model used for urban traders and service entrepreneurs: combine repayable loans with business development services that build enterprise capability.

Grace entered a rigorous capacity-building program covering financial literacy, enterprise management, and market access. She learned aggregation models, pooling produce with other farmers for collective bargaining power. She adopted financial record-keeping, tracking every input cost against revenue to calculate actual farm profitability. The training made farming economics visible. For the first time, she could see her margins and manage her farm as a business rather than a livelihood activity.

The program paired training with a working capital loan, not a grant, but repayable financing that positioned Grace as a creditworthy entrepreneur rather than a beneficiary. She deployed the capital strategically: purchasing improved seed varieties and fertilizer ahead of planting season when prices were lower, allowing her to adopt the agronomic techniques she’d learned but previously couldn’t afford to implement.

The results demonstrate the model’s core thesis: young women entrepreneurs don’t lack capability, they lack infrastructure.

Grace expanded from 1.24 acres to 2.47 acres. Her per-season potato yield doubled from 10 bags to 20 bags, not from extraordinary intervention, but from removing barriers that had constrained productivity she already possessed. Her farm now employs three seasonal workers. She joined a farmers’ collective for peer support and economies of scale in input procurement. Younger women in Farin Lamba seek her business guidance.

Grace identifies the turning point precisely:

“The day I calculated my farm profit for the first time and realized potatoes paid more than any job, that’s when I knew I wasn’t just farming, I was running a business.”

What changed wasn’t her agricultural knowledge. What changed was access to the three pillars the Fund identified as universally constraining: working capital that let her operate strategically, business skills that made enterprise economics manageable, and market linkages that improved her value capture.

Her ambitions are now concrete and scalable: expand to 4.94 acres next season with improved storage facilities that allow her to time sales rather than accept harvest-season lows. She’s not asking for support, she’s planning investment in productive assets, accessing larger working capital based on demonstrated repayment capacity.

Grace’s trajectory from constrained farmer to growth-oriented agri-entrepreneur illustrates what the Fund’s model unlocks at scale.

Plateau State has thousands of smallholder potato farmers operating at her previous constraint level, productive but value-locked, capable but excluded from formal financial systems, generating income but not building enterprises. The model is replicable because it addresses structural barriers rather than individual circumstances. Repayable loans establish creditworthiness. Business training builds management capability. Market linkages shift farmers from price-takers to market actors.

Nigerian smallholders grow the food that feeds cities. They know how to farm. What they lack is what any business needs to scale: capital to buy inputs when prices are low, storage to sell when prices recover, and direct market access that cuts out the middlemen capturing their margins.

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Chui Ventures × Mastercard Foundation Africa Growth Fund


Chui Ventures is an investment company that backs exceptional African startups at the early stage of their growth. Combined experience in global corporate banking, private equity and wealth management across Africa, USA and the UK.

WEAVE Africa

WEAVE Africa is an Africa Growth Fund incubation initiative, funded by the Mastercard Foundation, that empowers young women micro-entrepreneurs and women-led investment vehicles across Africa. Drawing on lessons from the Mastercard Africa Growth Fund, it strengthens investment ecosystems through local capital mobilization and connects women-led MSMEs as suppliers and off-takers within key value chains.

By expanding market access and increasing capital flow to women-led businesses — particularly in rural and peri-urban communities — WEAVE Africa unlocks sustainable opportunities and promotes dignified work. The initiative is delivered in partnership with: Raisin Capital, Trade Lenda, Pezesha Africa, Sustainable Business Consulting (SBC), African Womentor, Solt Advisory, KFSD, ACfA and Momentus Global.